I love small businesses and small business owners, but small business websites? …Not so much.
I want to help change that.
No more bad business websites!
I get it. You’re a small business owner or a solopreneur. You’re not a web designer, and you have limited time and resources. You’re just doing your best. And I applaud you for that. But I wouldn’t be a good sidekick if I didn’t point out some ways that you could improve.
Now, your website might look decent, beautiful, in fact, and it could still be committing one of the most common web mistakes I see a lot of small business owners making. It’s confusing. The most important and engaging content is not where it should be. It is crowded with too much information or the wrong information.
There could be a whole host of other technical or design issues we could dig into, but right now, I am going to cover the three most important pieces you need to include on your homepage to hook your visitors in and convert them into customers. Now, this is actually part of a lesson from my new course, WordPress website in a weekend in which I teach you everything you need to know to launch a business website from scratch.
Enjoy this sneak peek, and if you want to dig deeper into the technical aspect of setting up posting and registering a domain name and setting up WordPress using Elementor to build a beautiful, high converting business website, be sure to check out the full course at learn.sidekick.show.
The Building Blocks
By incorporating these components, small business owners can improve their website’s effectiveness and attract more customers.
- The Header Section:
The header section is the first thing visitors see when they land on your website. It should provide a clear snapshot of your business and capture their attention. Include your logo, a compelling headline, and an engaging image that represents your brand. Additionally, ensure that your calls to action are prominently displayed, allowing visitors to easily navigate and interact with your website.
- Value Proposition or Value Stack:
Below the header section, consider including a value proposition or a value stack. This section allows you to highlight the benefits and value your business offers to customers. Utilize bullet points, icons, or other visual representations to communicate the value proposition succinctly. Paint a picture of the end result or the problems your customers can solve by choosing your products or services.
- The Stakes:
The stakes section aims to agitate the pain points or problems your target audience faces. By empathizing with their frustrations and challenges, you establish a connection and build trust. Clearly identify the problems your customers are experiencing and position yourself as the solution. By naming the pain points, you help visitors recognize their need for your products or services.
A few more notes…
To ensure that your website is visually appealing and easy to navigate, it is essential to vary the presentation of your content. Avoid using long paragraphs or bullet point lists exclusively. Instead, use headlines, icons, bold or highlighted text, and other formatting options to break up the content. This approach enables visitors to quickly skim through your website.
But wait, there’s more!
I just covered three components of an effective webpage. Obviously there are a lot of other different types of content and section you can include. In fact, I teach twelve different building blocks in my course – WordPress Website in a Weekend.
I also teach you how to actually build your website with WordPress and Elementor, how to set up your hosting, connect your domain, and start promoting your website to your customers. If that sounds like something that would be valuable to you, I invite you to learn more about the course at learn.sidekick.show.