Marketing | Self Employment Sidekick

Video Marketing Tips to Get Your Business Noticed (Interview with Marvin Flavien)

Video is everywhere. You’re probably watching one right now; scrolling through TikTok on another device where you read this article. Video is so incredibly accessible today, not just to consume, but also to create. But despite it being easier than ever before to produce high quality video, lots of businesses still struggle with producing effective …

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3 Things You Need to Actually Start a Business

Finances, Marketing, Paperwork

Quick disclaimer, if you’re looking for a step-by-step tutorial on how to set up an LLC – this is NOT that. I want to talk about how to actually start a business. More specifically I want to talk about how to start it on the right foot, and there’s more to it than just filing …

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4 Simple Marketing Frameworks for Beginners

Marketing

I called my boys outside to show the new jungle gym I had just brought home. “Have fun!” They stared at the pile of metal rods and plastic hand holds laying on the ground, then up to their crazy dad, and back to the mess of parts on the grass. “That’s not a jungle gym…. …

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Small Business SEO 101

Marketing

Today we’re talking about SEO for small businesses. Showing up on page one of Google search results is the Holy Grail of small businesses marketing. Not only is it as valuable, it is also almost as unattainable as finding the mythic chalice. So I’m going to take the next few minutes to try to demystify …

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Why “Better” Marketing is Bad for Business

Books, Marketing, Reviews

What have I told you that “better” isn’t actually better. In fact, it might be worse. I’m speaking specifically about marketing your small business, but let’s sit down over some coffee sometime. I could probably find a few other things to apply by this idea, too, like school grades or red wine… I don’t know, …

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Lead Generators are dead. Long live Lead Generators!

Marketing

So you write an eBook or you put together some sort of worksheet that nobody’s actually ever going to read. You post that on your website. Somehow somebody will give you your email address, and then business is booming, right? Simple as pie…. Yeah, not exactly. Whether you’re a freelance web designer, a baker, a …

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How transparent should you be with your customers?

Just How Transparent Should You Really Be with Your Customers?

Marketing

Today we’re going to talk about transparency and why you should offer it to your clients. Now, for the sake of transparency: I confess, this is a little bit of a rant. But I’m going to do my best to make it a controlled rant and wrap it up in some good business advice, and …

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Getting Started with Email Marketing for Small Business

Marketing

Confession time. I’m a bad marketer. I’ve been helping other businesses with their growth and marketing strategies for over a decade now, but ever since I went all in on my own business and went full time self-employed, I haven’t been following my own rules is very well and there is one major mega Mondo …

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