Marketing

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The Power of Pointing Out the Obvious

What’s obvious to you might not be so obvious to your clients. You can create new value for others by pointing out something right in

You Don’t Need a Big Stage to Make a Big Impact

This week I took my family to see a live play adaptation of The Hobbit at the Arden Theatre Company. The boys and I just

Reintroducing Yourself: How to Pivot Your Business Without Losing What Works

Have you ever felt trapped by how clients see you? You’ve earned a sterling reputation as a [enter your first freelance gig name here], and

4 Common Website Mistakes That Are Hurting Your Business (and How to Fix Them)

For over 15 years, I’ve been helping businesses transform their websites from clunky, confusing, outdated messes into polished, professional marketing assets that work. In that

How Much Money Can I Make from YouTube with Only 952 Subscribers?

Last month, October 2023, my YouTube channel and my blog together generated about $2,500. Which ain’t too shabby, considering that I currently only have 952

Use Your Smartphone as a Webcam to Enhance Video Call Quality

Your webcam probably isn’t cutting it Zoom, Google Meet, and other video call services have become one of the primary ways people connect for business.

3 Things Every Business Website Needs

I love small businesses and small business owners, but small business websites? …Not so much. I want to help change that. No more bad business

Happy Birthday to Us!

It’s my birthday today. And I have a gift for YOU! I don’t typically make a big deal about my birthday, but I’ve been working

Pro Audio on Any Mic: Adobe Enhance Speech Demo

Adobe is rolling out a new suite of tools for podcasters. Adobe Podcast is currently in beta. You can join their waitlist to get early

The Hawaiian Pizza Rule

New rule: Anytime somebody asks you what pizza you’d like, always tell them Hawaiian. Here’s why. I believe Hawaiian is the most under-requested pizza varietal,

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